Executive Vice President, Event Development & Operations
Peter Dropick serves as Executive Vice President, Event Development & Operations for UFC, the world’s leading mixed martial arts organization. He is responsible for all facets of staging UFC’s global live events, including scheduling, venue negotiations and management, operations, and travel. Additionally, he oversees event marketing and media strategies, as well as revenue generation and budget planning and management. Dropick, a key member of UFC’s Executive Team, is based at the company’s headquarters in Las Vegas and reports directly to UFC’s Chief Operating Officer Lawrence Epstein.
During his 13 years with UFC, Dropick has played a vital role in the company’s rapid growth and success, which fueled its record sale to WME-IMG in 2016. Under Dropick’s leadership, UFC has grown its number of global live events from 18 in 2006 to 42 in 2019, with 22 countries now hosting UFC events across North America, South America, Europe, Asia, and Australia. Dropick has also spearheaded efforts to create additional lines of revenue within UFC’s industry leading ticketing operations by driving strategic initiatives, including dynamic pricing and VIP experiences.
Dropick joined UFC in 2006 as Vice President of Event Operations & Production for WEC, a sister organization to UFC, where he oversaw all business operations and television production. He was also responsible for the day-to-day operations of UFC-owned mixed martial arts promotion Strikeforce and for managing the relationship with the broadcast rightsholder.
Prior to joining UFC, Dropick was the Director of Event Development at Honda Center in Anaheim, Calif., where he was responsible for developing and managing Honda Center events, such as the John R. Wooden Classic college basketball doubleheader, NCAA Division I Men’s Basketball Tournament, 2005 IBF World Championships, 2004 US Olympic Trials in Gymnastics, and 2003 World Gymnastics Championships.
Earlier in his career, Dropick was the Director of Operations for Atherton Communications, LP, a sports marketing firm that founded the Wooden Classic and Wooden Tradition. He began his career as an Operations Assistant for the 1994 FIFA World Cup USA.
Dropick is a member of the 2020 NFL Draft Las Vegas Local Organizing Committee and has been involved with numerous civic and charitable organizations throughout his career, including the Special Olympics and the Anaheim Ducks Foundation.
Dropick holds a Bachelor of Arts degree in Political Science from Syracuse University.