Lisa Motley, a veteran of casino, hotel, sports, and special events advertising and marketing, currently holds the position of Director of Sports Marketing and Special Events for the Las Vegas Convention and Visitors Authority (LVCVA). Before transitioning to the LVCVA, Motley served as the Director of Marketing for Las Vegas Motor Speedway, where she developed the marketing and digital strategies for the property’s 10 tracks and 1,400 event days including NASCAR weekend and two NHRA national events. She also oversaw the B2B initiative and CRM platform.
Prior to LVCVA and LVMS, Lisa held the role of Marketing and Digital Media Specialist for Las Vegas Events, the exclusive special events agency for the city of Las Vegas. Lisa assisted in marketing efforts for such notable events as the Wrangler National Finals Rodeo, USA Basketball, Pac -12 and Mountain West college basketball tournaments, and the New Year’s Eve fireworks spectacular.
Before transitioning to LVE, Lisa enjoyed a six-year tenure with the Golden Nugget where she was the advertising manager. Prior to this Lisa honed her experience at Lund & Manasse Advertising (account executive), New York-New York Hotel & Casino (advertising manager) and Aladdin Resort & Casino – now Planet Hollywood (advertising coordinator).
Lisa Motley has been involved as a volunteer, coach, and game operations team member for Special Olympics of Southern Nevada for ten plus years. In that time, Lisa has devoted her time and effort into helping many athletes with special needs achieve success in the field of athletics and in life. Motley is also the Vice President for the Las Vegas chapter of WISE – Women in Sports and Events. WISE is the leading voice and resource for women in the business of sports. She is a 2019 Leadership Las Vegas graduate and a 2018 40 Under 40 and Women of Intrigue awards winner.
Born in St. Paul, Minn., and a graduate of the University of Minnesota, Lisa has been a Las Vegas resident for 19 years.