President & CEO | Global Marketing & Sales
Alex Pace has achieved great success in two very competitive and challenging markets–the travel industry and the Latin American and Caribbean regions. His results-oriented approach has captured the attention of well-known global brands and gained him widespread recognition and respect in the travel industry. His success is a testament to his extensive leadership, team-building, and marketing expertise.
Mr. Pace started his career in 1986 as Assistant Vice President and Special Projects Manager for Value Rent-A-Car in Miami, Florida. At Value Rent-A-Car he successfully managed a fleet of over 15,000 vehicles achieving high efficiency and fleet-utilization. He supervised operations in six major markets. In 1989, Mr. Pace took his experience in the private sector to government as Business Development Coordinator for one of Miami-Dade County’s regional Development Authorities. In this position, Mr. Pace contributed greatly to the growth of the territory and lobbied in Tallahassee for small business funding and economic development.
In 1990, Mr. Pace became President and CEO of TRAC (Travel Representative Abroad Corporation, International). As President and CEO of TRAC, Mr. Pace directed the company’s flagship accounts including Sandal’s Resorts International, Dollar Rent-A-Car, Carnival Cruise Lines, Atlanta Convention & Visitors’ Bureau, and Cunard Cruise Lines. He successfully directed their marketing, sales, administrative, and operational initiatives in 18 countries, while managing each of their multi-million-dollar budgets.
After a decade at TRAC, Mr. Pace started Global Marketing and Sales, Inc., (GMS). Global Marketing and Sales, Inc., specializes in marketing and sales development for companies wishing to grow their business in Latin America.
As President and CEO of GMS, Mr. Pace is directly responsible for the development of each client’s marketing, sales, and public relations initiatives in the region. Current and former GMS clients include; Avis Rent A Car, Travel Nevada, Visit California, Visit Anaheim, Jamaica Tourist Board, Wyndham Hotel Group, Dallas Convention and Visitors Bureau, Aeromexico, and the Tamaulipas Tourism Board. GMS counts on an experienced team of executives across all disciplines and a full support staff to successfully achieve its clients’ objectives throughout the region.
His vision, dynamism and focus on results are key pillars for developing GMS Group, a business and added-value generator for its clients and tourism environment, with a full-service portfolio and operational infrastructure through Symova and Limemedia, e-commerce and digital strategy agencies in the region, as well as Codify, new technology developer and IT solutions leader in Mexico.
Mr. Pace’s in-depth knowledge of the Mexican and Latin American market is widely recognized in the industry. He was President of the Visit USA Committee in Mexico and actively participates in several travel industry associations in the country. He is also trilingual, fluent in English, Spanish, and Italian, and has broad knowledge of the USA and Canada market.
Mr. Pace is married, with two children and enjoys spending quality time with his family.